(WNFL) – The naming rights contract that changes the name of Miller Park, the official home of the Milwaukee Brewers, kicked in today.
The facility formerly known as Miller Park is now known as American Family Field.
American Family Insurance and the Brewers agreed to a 15-year deal.
Picture: American Family Insurance CEO Jack Salzwedel shows an artists representation of the newly renamed Milwaukee ball park. Photo credit: Scott Paulus, Milwaukee Brewers.
Miller had initially signed on as the naming-rights holder for the park back in 1996 at an estimated $40-million.
American Family also has the naming rights to the Brewers spring training facility in Arizona.
