What does it take to prepare the next generation to lead a dairy farm before ownership officially changes hands? Peggy Coffeen visits B&B Dairy near Waupun, Wisconsin, to talk with father-son team Brent and Chase Harmsen about building trust, sharing responsibility and navigating farm succession. They discuss the evolution of their dairy, from a stanchion barn to robotic milking, along with improvements in forage quality, nutrition and calf care. Brent and Chase share lessons from a family buyout, including why communication, aligned goals and a written partnership agreement are essential. They also explain why giving the next generation room to make decisions and learn from mistakes can prepare them for future leadership. Discover how this family is building a stronger dairy business through collaboration, continuous improvement and planning ahead.
This episode is brought to you be NutriQuest.
The NutriQuest Dairy Nutrition Team is a group of experienced nutritionists committed to serving dairy producers by partnering with them to develop an un-biased, customized nutrition program that delivers maximum profitability, achieved through a holistic approach, engaging in all aspects that influence nutrition program success.
The NutriQuest Dairy Team is committed to serving the dairy industry and delivering their customers’ consistent results with a high return.
Learn more at nutriquest.com/dairy-







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